What??? Looks like champagne, pours like champagne, tastes like champagne! But it cost PENNIES more than beer! Yeah right! This ad was straight from Madison Ave…or maybe Harlem…Ad executives went further to suggest that Champale would taste better served in a stemmed glass. LOL!!! Well, actually it did if you were around during the 1970’s.
In the 1970’s, Pink and Sparkling Champale was an integral part of pop culture and a major hit in the Black community. It was my drink of choice at an age when I shouldn’t have been drinkin’. Decades later, even JayZ, Ghostface and the Beastie Boys added a line or two about Pink Champale in their lyrics.
"Grandma dressed me, plus she fed me banana puddin’, what’s in the hood then Puffin on L’s, drinkin’ pink champelle."
"Begosh all that Oshkosh jumpers / Pink Champale, brown paper bags, wall to wall bumpers."
"I got class like pink Champale."
What was so cool and hip about Sparkling Champale and Pink Champale was the ads. The ads that ran in Ebony magazine were sexy and featured sexy looking Black folks drinking this malt liquor. You thought it was Champagne and you had to have some because it was cheap.
The Museum of UnCut Funk found a number of the original ads that ran in Ebony magazine.