Five years ago at the inception of this Funkalicious blog, I talked about the value and use of FUNK in advertising. My intent was to show how influential FUNK still is today, although the epitome of the essence of FUNK, was 40 years ago.
There’s so much Funkin’ music used in advertising. I was taken aback and thrilled recently to hear the classic Ohio Players (OP) track “Fire” as the theme music for the TV show “HELL’S KITCHEN.” I’m surfing the tube one night and see a flash of Gordon Ramsey. Having worked with him on “Kitchen Nightmares” for a season, I tuned in for a minute, not because I love the show – but thought I might catch him berating and humiliating one of the “talents” on it – horrible, but true ;-). First there’s clips of what’s on tonight’s episode, maybe some commercials… all of a sudden sirens, I’m like “huh”? as I’m grabbing something to drink from the fridge.