UBER has been consistently growing city to city and around the world since its inception in 2009. Today I saw a sign as I was on my way to the supermarket, where they were offering “Free Gas,” for their drivers and as a means of recruiting new drivers.
At it’s inception, Netflix was a cool idea, despite it’s analog entry into the mainstream. Digital was at the onset of the brand, however a solid cyber foundation was required to couple strategic timing and marketing. The evolutionary medium recently acquired the rights to air the NBC hit, “The Black List” that stars James Spader, for two-million dollars per episode recently. Now they’ll enable subscribers to see brand new films simultaneously as they’re released in theaters! It begins with the sequel to the Ang Lee hit “Crouching Tiger, Hidden Dragon.”
At the age of 22, Luc Besson released his first short film “L’avant dernier,” (translation: Next to Last) in which he also appeared. It starred Jean Reno, an actor that he would work with repeatedly in future films. Besson’s new film “Lucy” starring Scarlet Johansen hits theaters across the country this week, and it’s nowhere near ‘next to last’, on Luc’s list of movies.
Over the years, millions of people and the NAACP have taken offense to the lack of a black presence in Hollywood and films produced there. Last night at the NAACP Awards, Directors Guild of America (DGA) President Paris Barclay and the Academy of Motion Picture Arts and Sciences (AMPAS) chief Cheryl Boone Isaacs, were inducted into the NAACP Hall of Fame at the organization’s 45th annual Image Awards ceremony.
I believe the best Valentine’s Day gift is not the giving of cards and chocolates, but expressions of communication and clear thoughts. Like every year since we’ve been together, that was the exchange of gifts that my wife and I shared yesterday.
OR The Power of Red & Black in Advertising. The “Temptation” ad from my previous blog inspired this. Since the beginning of advertising the “creative mind” has literally banked on fear and nothing has changed. The all ever popular soap commercials of radio, that led to the soap commercials for soap operas on TV, are steeped in fear. Yes of course we need and use soap for cleaning things we use daily and our personal hygiene, however it’s the way the message is shaped.