About a week ago I’m riding the subway, i-pod playing, I’m grooving to Dr. Dre, sit down and look up… it’s Jigga.. for what, Duracell batteries?

Duracell’s new Powermat is being featured and made at available at Jay-Z’s 40/40 club in New York City.  The concept of the ad campaign is that Duracell is providing power to one of clubs in the city that never sleeps, owned by a mover and shaker of New York.  I think it’s FUNKY when one is able to manifest another source of revenue based on their success in a different industry.  I admire the underdog that came up, despite the opinion of others that may consider their creative and/ or lifestyle choices compromising or questionable.  They made it work for them — they’re living their version of the American Dream.  “I believe in the future of wireless energy,” says Jay-Z, according to Duracell.  Roc Nation is Jay-Z’s own brand in conjunction with LIVE Nation, that manages, records, distributes, and promotes artists such as Bridget Kelly, Hugo, Willow Smith, and J. Cole.  One of the owners of the new Brooklyn Nets, in 2006, Shawn “Jay-Z” Carter took part in a 60-second television ad that debuted during the NBA Finals as part of HP’s “The Computer is Personal Again” marketing campaign.  These days, we’ve been seeing him featured in a Budweiser commercial, which has a camera following him as he’s about to take the stage.  Jay is even the co-founder of Translation Advertising with record industry veteran Steve Stoute.  The company was behind Justin Timberlake’s rendition of “I’m Lovin’ It” for McDonald’s, and the Cherry Coke can redesign.  Happy Independence Day.

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