Last night I had the fortune of taking part in one of the most groundbreaking events in entertainment history. The First Annual YouTube Awards, presented by Kia, was a spectacle for the ages! Featuring the music of Lady Gaga, M.I.A., Eminem, Earl Sweatshirt & Tyler, the Creator, Arcade Fire, Lindsey Stirling and Avicii, T-Pain and Michael Shannon made special appearances. All the performances were videos shot Live under the direction of visionary and the event’s Co-Creator, Spike Jonze.
Hosted by actor Jason Shwartzman and performing artist Reggie Watts, the show was broadcast via the Internet only. It got over 170-thousand views throughout the course of the live broadcast, and the highlights are up on the site. While all the magic took place in the course of 90 minutes, the work that went in to making it happen is what’s truly phenomenal. A crew of people from Executive Producer Salli Frattini (formerly of MTV) to Ben the security guard gave their all for a successful night. One of the FUNKIEST events ever, it’s brilliance is unmatched and unprecedented, as it featured technical aspects never executed before.
Peep the videos below that were shot during the show, as the hosts handed out honors to the winners. Here are the categories along with the nominees below:
Breakthrough of the Year
WINNER: Macklemore & Ryan Lewis
Kendrick Lamar
Naughty Boy
Passenger
Rudimental
Response of the Year
WINNER: Lindsey Stirling and Pentatonix, “Radioactive”
Boyce Avenue (feat. Fifth Harmony) “Mirrors”
Jayesslee, “Gangnam Style”
ThePianoGuys, “Titanium/Pavane”
Walk Off the Earth (feat. KRNFX), “I Knew You Were Trouble”
Innovation of the Year
WINNER: DeStorm, “See Me Standing”
Anamanaguchi, “Endless Fantasy”
Atoms For Peace, “Ingenue”
Bat For Lashes, “Lilies”
Toro Y Moi, “Say That”
YouTube Phenomenon
WINNER: “I Knew You Were Trouble” – Taylor Swift
“Diamonds”
“Gangnam Style”
“Harlem Shake”
“Thrift Shop”
Video of the Year
WINNER: Girls’ Generation “I Got A Boy”
Demi Lovato, “Heart Attack”
Epic Rap Battles Of History, “Barack Obama vs Mitt Romney”
Justin Bieber (feat. Nicki Minaj), “Beauty and a Beat”br> Lady Gaga, “Applause”
Macklemore & Ryan Lewis (feat. Mary Lambert) “Same Love”
Miley Cyrus, “We Can’t Stop”
One Direction, “Best Song Ever”
PSY, “Gentleman”
Selena Gomez, “Come & Get It”
Artist of the Year
WINNER: Eminem
Epic Rap Battles Of History
Justin Bieber
Katy Perry
Macklemore & Ryan Lewis
Nicki Minaj
One Direction
Psy
Rihanna
Taylor Swift
THE SEVEN VIDEOS SHOT IN THE FUNKY VIDEO FACTORY
Eminem’s “Rap God” http://www.youtube.com/watch?v=fySaWH6qIVg&feature=share&list=PLbpi6ZahtOH57d6L_q8YzZ0QwZeP_J4Fe
Arcade Fire – “Afterlife” http://www.youtube.com/watch?v=tBTTd0gfkn0&feature=share&list=PLbpi6ZahtOH57d6L_q8YzZ0QwZeP_J4Fe
Avicii – “Hey Brother” / “You Make Me” / “Wake Me Up” http://www.youtube.com/watch?v=QNnuG02UZnQ&feature=share&list=PLbpi6ZahtOH57d6L_q8YzZ0QwZeP_J4Fe
Earl Sweatshirt & Tyler, the Creator – “Sasquatch” http://www.youtube.com/watch?v=6MmHnuJv0Xg&feature=share&list=PLbpi6ZahtOH57d6L_q8YzZ0QwZeP_J4Fe
M.I.A. – “Come Walk With Me” http://www.youtube.com/watch?v=nKfZTN1OW6Y&feature=share&list=PLbpi6ZahtOH57d6L_q8YzZ0QwZeP_J4Fe
Lindsey Stirling – “Crystallize” http://www.youtube.com/watch?v=uglK8f2OPBk&feature=share&list=PLbpi6ZahtOH57d6L_q8YzZ0QwZeP_J4Fe
Lady Gaga – “Dope” http://www.youtube.com/watch?v=vAVgwA9Gx1A&feature=share&list=PLbpi6ZahtOH57d6L_q8YzZ0QwZeP_J4Fe
for the love and passion of innovations in entertainment
c-dub
