Last night I had the fortune of taking part in one of the most groundbreaking events in entertainment history.  The First Annual YouTube Awards, presented by Kia, was a spectacle for the ages!  Featuring the music of Lady Gaga, M.I.A., Eminem, Earl Sweatshirt & Tyler, the Creator, Arcade Fire, Lindsey Stirling and Avicii, T-Pain and Michael Shannon made special appearances.  All the performances were videos shot Live under the direction of visionary and the event’s Co-Creator, Spike Jonze.

Hosted by actor Jason Shwartzman and performing artist Reggie Watts, the show was broadcast via the Internet only.  It got over 170-thousand views throughout the course of the live broadcast, and the highlights are up on the site.  While all the magic took place in the course of 90 minutes, the work that went in to making it happen is what’s truly phenomenal.  A crew of people from Executive Producer Salli Frattini (formerly of MTV) to Ben the security guard gave their all for a successful night.  One of the FUNKIEST events ever, it’s brilliance is unmatched and unprecedented, as it featured technical aspects never executed before.

Peep the videos below that were shot during the show, as the hosts handed out honors to the winners.  Here are the categories along with the nominees below:

Breakthrough of the YearMacklemore & Ryan Lewis
WINNER: Macklemore & Ryan Lewis
Kendrick Lamar
Naughty Boy

Response of the YearLindsey
WINNER: Lindsey Stirling and Pentatonix, “Radioactive”
Boyce Avenue (feat. Fifth Harmony) “Mirrors”
Jayesslee, “Gangnam Style”
ThePianoGuys, “Titanium/Pavane”
Walk Off the Earth (feat. KRNFX), “I Knew You Were Trouble”

Innovation of the YearDestorm
WINNER: DeStorm, “See Me Standing”
Anamanaguchi, “Endless Fantasy”
Atoms For Peace, “Ingenue”
Bat For Lashes, “Lilies”
Toro Y Moi, “Say That”

YouTube PhenomenonTaylor Swift
WINNER: “I Knew You Were Trouble” – Taylor Swift
“Gangnam Style”
“Harlem Shake”
“Thrift Shop”

Video of the YearGirls Generation
WINNER: Girls’ Generation “I Got A Boy”
Demi Lovato, “Heart Attack”
Epic Rap Battles Of History, “Barack Obama vs Mitt Romney”
Justin Bieber (feat. Nicki Minaj), “Beauty and a Beat”br> Lady Gaga, “Applause”
Macklemore & Ryan Lewis (feat. Mary Lambert) “Same Love”
Miley Cyrus, “We Can’t Stop”
One Direction, “Best Song Ever”
PSY, “Gentleman”
Selena Gomez, “Come & Get It”

Artist of the YearEminem
WINNER: Eminem
Epic Rap Battles Of History
Justin Bieber
Katy Perry
Macklemore & Ryan Lewis
Nicki Minaj
One Direction
Taylor Swift


Eminem’s “Rap God”

Arcade Fire – “Afterlife”

Avicii – “Hey Brother” / “You Make Me” / “Wake Me Up”

Earl Sweatshirt & Tyler, the Creator – “Sasquatch”

M.I.A. – “Come Walk With Me”

Lindsey Stirling – “Crystallize”

Lady Gaga – “Dope”

for the love and passion of innovations in entertainment



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