I just featured The Isley Brothers in this series in “Part Seven” http://museumofuncutfunk.com/2015/11/16/funk-add-up-to-dollar-pt-even/ It seems like I blinked and here comes that sound… of FUNK, again. Phillips Norelco uses the group’s hit “It’s Your Thing,” to accent a man’s shaving prowess, which results in his face being fresher than that of his lady… http://www.ispot.tv/ad/Aw_Y/philips-norelco-getting-ready
The spot is actually six months old, but I didn’t see it until recently, however the song is not new to the commercial scene. Last year SlimFast used the hit in a spot, while people are eating and drinking, SlimFast products… http://www.ispot.tv/ad/AtXI/slimfast-advanced-nutrition-40-years-song-by-the-isley-brothers
Released in 1969, the anthem was directed at Motown founder Berry Gordy, who was adamant about artists staying with the label after the Isleys left ’68. “This Old Heart of Mine” was their only hit on Motown. “It’s your thing/ Do what you wanna do/ I can’t tell you/ Who to sock it to.” The band’s exit resulted in the Brothers starting their own label, T-Neck Records, which was named after the New Jersey city they landed in when they moved from Cincinnati, Ohio. Hip-Hop duo Salt-N-Pepa along with Go-Go band E-U, revamped the song, for their jam “Shake Your Thang” nearly 20 years later.
Here’s a vintage Isley Brothers commercial, promoting themselves, for their 1978 album “Showdown”…
The Isley’s have been doing their thing for years, evolving from rock-n-roll with “Shout,” to numerous hits in soul and R&B, to hip-hop — most recently getting a tip of the hat from Kendrick Lamar on his hit “i.” The video features Ron Isley, a.k.a. “Mr. Big,” as the FUNK legends hit “Who’s That Lady” is mashed into the Millennial’s jam. http://museumofuncutfunk.com/2015/03/16/new-kendrick-lamar-features-the-music-of-the-isley-brothers/
for the commercial FUNK of The Isleys