Magic Johnson’s new Aspire network went live today.
Schedule will Feature an Entertaining and Inspiring Mix of Original and Groundbreaking Programming
Oscar® Nominee Laurence Fishburne, Comedian Jonathan Slocumb, Actor Omari Hardwick and Grammy® Winner Esperanza Spalding Join the Lineup as Programming Hosts
ATLANTA, June 27, 2012 /PRNewswire/ — ASPiRE, the new television network from Magic Johnson Enterprises, debuts today, Wednesday, June 27 at 8:00 pm EDT with a unique mix of original and groundbreaking programming aimed at African-American viewers. The network will launch with inaugural distribution partners Comcast and Time Warner Cable. At launch, ASPiRE will be available in approximately seven million homes and in 16 of the top 25 African-American markets including New York City, Atlanta, Chicago and Washington, DC. ASPiRE also will launch on FAVE TV and with five charter brand partners: The Chrysler Group, L’Oreal USA, Nationwide Insurance, Coca-Cola and Walmart. ASPiRE will celebrate its historic kickoff tonight with a private, star-studded event at Cipriani Dolci in New York City.
Joining the network as hosts of its primetime programming blocks are award-winning actor Laurence Fishburne (Boyz ‘n the Hood, The Matrix, School Daze, “CSI: Crime Scene Investigation”), who will host “Groundbreaking Movies”; actor and comedian Jonathan Slocumb (Meet the Browns, “The Steve Harvey Show”), host of “Groundbreaking Comedies”; Actor Omari Hardwick (Sparkle, I Will Follow), host of ASPiRE’s first original series, “ABFF Independent”; and Grammy Award®-winning musician Esperanza Spalding, host of “Groundbreaking Music.”
ASPiRE’s mission is to entertain, enlighten and inspire. It will shine a light on the positive contributions African-Americans have made to American culture and be a window through which we can experience the next generation of ground breakers and game changers.
ASPiRE will offer a diverse slate of programming spanning five categories: movies (including features, documentaries and short films); music; comedy; visual and performing arts; and faith and inspirational shows. The network’s initial schedule will feature the following programming blocks:
Groundbreaking Movies (Thursdays, 8 p.m.) – Renowned actor Laurence Fishburne (The Matrix, Boyz ‘n the Hood) will guide viewers through the background, cultural relevance and historical significance of each night’s selection. Currently scheduled films include Shaft, Rosewood, Bird, Sarafina!, Bustin’ Loose, The Defiant Ones and Lilies of the Field.
Groundbreaking Comedies (Tuesdays, 2 p.m., 8 p.m. & 11 pm) – Hosted by actor and comedian Jonathan Slocumb (Meet the Browns, “The Steve Harvey Show”), ASPiRE’s Groundbreaking Comedies will celebrate trailblazing Black funnymen and women with iconic TV series including “The Bill Cosby Show” (Chet Kincaid), “The Flip Wilson Show” and more. Slocumb will share with audiences the known and not-so-known facts about the shows, their stars, and their enduring influence on popular culture. Groundbreaking and original standup comedy performances will also be featured.
Groundbreaking Music and Performance Specials (Fridays, 8 p.m.) –Hosted by one of the biggest breakout stars of 2011, Grammy Award®-winning jazz bassist and singer Esperanza Spalding (Chamber Music Society, Radio Music Society), this unique night of programming will present musical performances by pioneering and influential artists from every generation and genre. ASPiRE will also present examples of African-American theater, dance and visual arts, offering viewers a chance to enjoy the wide spectrum of talent in the African-American creative community. Programming will include “Jazz Giants of the 20th Century,” “Make It Funky!” and “Earth, Wind & Fire in Concert” to name a few.
“ABFF Independent” (Mondays, 8 p.m.) – This weekly two-hour original show, hosted by actor Omari Hardwick (Sparkle, I Will Follow), will present the best shorts and feature films from emerging African-American writers, producers and directors, selected from the American Black Film Festival (ABFF).
Groundbreaking Documentaries (Wednesdays, 8 p.m.) – Fascinating films chronicling the real-life events, people and places that shaped the course of African-American history and culture, currently scheduled documentaries include Academy Award® winner When We Were Kings, Rising from the Rails: The Story of the Pullman Porter and Oscar’s Black Odyssey: From Hattie to Halle, among others.
“I ASPiRE” Featurettes – These 30- and 60-second shorts offer intimate profiles of and by the next generation of groundbreakers and game changers across African-American culture. The short films feature a dynamic selection of creative talent including concert pianist Jade Simmons from Houston, painter Matthew Thomas from Memphis and surfer Marcos Chatman from Los Angeles.
“It has been a long-held dream of mine to launch a television network that offers viewers inspiring and positive portrayals of African-American lifestyles, accomplishments and talent, while also creating opportunities for the next generation of artists and storytellers,” said ASPiRE Chairman and CEO Earvin “Magic” Johnson. “My vision for ASPiRE could only become a reality with a group of visionaries and bold charter brand partners, The Chrysler Group, L’Oreal USA, Nationwide Insurance, Coca-Cola and Walmart. I am thrilled to have GMC TV as my partner along with our affiliate partners Comcast, Time Warner Cable and FAVE TV to help make this dream come true.”
Added ASPiRE General Manager Paul Butler: “It’s tremendously exciting to be part of a new venture that we all believe is poised for great success. I look forward to implementing Earvin’s vision and to making ASPiRE a top viewing choice for African-American households, as well as the next big platform for the African-American creative community.”
ASPiRE was selected by Comcast from among over 100 candidates as one of four new minority-owned independent networks to be distributed to millions of households on Comcast’s digital basic tier.
GMC will provide operational support for ASPiRE, including affiliate and advertising sales, marketing, programming, production and technical operations. Charles Humbard, GMC President and CEO, said: “We are delighted to be partnered with Earvin Johnson in the creation of this new network. Between his inspired leadership and our day-to-day operational experience in programming for, and marketing to, African-American audiences, our two brands are a perfect fit.”
ASPiRE expects to be available in over 12 million homes by the end of 2012 and in 20 to 30 million homes by the end of 2013.
Source: PR Newswire (http://s.tt/1g7pC)