What??? Looks like champagne, pours like champagne, tastes like champagne! But it cost PENNIES more than beer! Yeah right! This ad was straight from Madison Ave…or maybe Harlem…Ad executives went further to suggest that Champale would taste better served in a stemmed glass. LOL!!! Well, actually it did if you were around during the 1970’s.



In the 1970’s, Pink and Sparkling Champale was an integral part of pop culture and a major hit in the Black community. It was my drink of choice at an age when I shouldn’t have been drinkin’. Decades later, even JayZ, Ghostface and the Beastie Boys added a line or two about Pink Champale in their lyrics.

[quoteicon author=”Jay Z – Mama Loves Me – The Blueprint”]Grandma dressed me, plus she fed me banana puddin’, what’s in the hood then Puffin on L’s, drinkin’ pink champelle.[/quoteicon]

[quoteicon author=”Ghostface Killah – Wu-Tang’s Careful Click Click”]Begosh all that Oshkosh jumpers / Pink Champale, brown paper bags, wall to wall bumpers.[/quoteicon]

[quoteicon author=”The Beastie Boys -Ch-Check It Out – To The 5 Boroughs”]I got class like pink Champale.[/quoteicon]

What was so cool and hip about Sparkling Champale and Pink Champale was the ads. The ads that ran in Ebony magazine were sexy and featured sexy looking Black folks drinking this malt liquor. You thought it was Champagne and you had to have some because it was cheap.

The Museum of UnCut Funk found a number of the original ads that ran in Ebony magazine.

Pink Champalw

Pink Champale

Pink Champale







  • invisiblewoman
    January 26, 2010

    in answer to your post question: heyall naw!

    i remember these ads from my parents jet magazines…now that i see them grown–oh dear, how bootsy! 🙁

  • shannon
    May 18, 2011

    if u like sweet sparkling wine it tastes close enough

  • Lizette Vazquez
    May 31, 2020

    Where can I buy pink champale?

  • Ryall C Williams
    July 26, 2022

    Where can I buy Golden.

  • Patricia
    October 27, 2022

    Have not had in 44 years, but the taste lingers on in my brain. Look for it in every store I go in, but no where to be found. Would love to be able to order it on line and relive my 20’s😝

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